Special Rule

Special Rule Project

At SEI, we understand that every venue possesses a unique essence. Through the Special Rule project, we amplified its distinct character.

In the heart of East London, where every street corner tells a story and every venue bursts with history, a new tale unfolds the rejuvenation of Special Rule. Engaging South Eastern Interiors (SEI) for the task was not just a business decision; it was a leap of faith, a commitment to elevate the essence of this beloved locale.

Special Rule, with its roots deep in hospitality & leisure, required more than a mere facelift—it needed a narrative, a tale woven into every brick, every chair, every light fixture. The challenge was to maintain its legacy while introducing contemporary elements to cater to the evolving tastes of East Londoners.

Our approach to this full refurbishment was akin to restoring an old masterpiece. Every design choice, every material used, and every colour palette was meticulously selected to echo the charm of yesteryears while harmonizing with the vibrant buzz that is synonymous with modern-day East London.

Walking into the refurbished Special Rule now feels like stepping into a beautifully penned ode to East London—celebrating its past, embracing its present, and hinting at a bright, inviting future. The fusion of old-world charm and contemporary flair creates an ambience that beckons patrons to linger a little longer, savouring moments in a space that’s been lovingly crafted to be both timeless and timely.


Special Rule


Hospitality & Leisure


Full refurbishment


East London
"Very good, looked after my project from start to finish. Professional and very high quality standards and finish."
Sach Patel

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Let us bring your vision to life with our bespoke shopfitting services. We create captivating interiors that leave a lasting impression.

The Photo Gallery of Special Rule

Reviving Charm: Special Rule's Visual Transformation
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South Eastern Interiors
  • 0203 617 7797
  • 29B Hallmark Trading Estates, Fourth Way,
    Wembley, HA9 0LB London, UK